He's probably going to be the new host for a new Ripley's Believe It Or Not! show, just like what Dean Cain did before (and others before).
I know we all want this to be an announcement that he's returning to play Ash, but that would make no sense announcing it to a bunch of people who have no idea who Bruce Campbell is or "Ash", for a Ripley's Believe It Or Not! event. I'm pretty sure it has to do with Ripley's Believe It Or Not!.
It is kind of shocking there isn't already a statue/monument to the chin somewhere, haha.
I always thought Bruce would be a good choice for a travel show, or as a host of a late night tv show in which he could sit around and just be Bruce for an hour while talking about weird shit. Also the Dean Cain version of Ripley's Believe It or Not is the only version of the show I can recall ever seeing on tv, but I always found the books to be way more fascinating than whatever The Guinness Book of World Records put out each year.
If Ronald Reagan can become president, Clint Eastwood can become mayor and the terminator can become governor, the only thing holding Bruce Campbell back is himself if he doesn't want to become statue worthy in the U.S. ... I could retire by selling my collectibles if he did that